Örök Fragrances is a freshly launched fragrance house that passionately focuses on the rich stories and unique experiences of the queer community, all intricately told through the captivating medium of scent. In this episode, I have the pleasure of speaking with John, the visionary founder of the new Melbourne-based brand, Örök Fragrances.

I had not been exploring the world of fragrance long before I heard about Olfiction and Boujee Bougies (I may or may not have paid closer attention because of the clever play on words). One half of this astounding word-smithery is creative director Nick Gilbert. Nick has done the hard yards behind a perfume counter and has worn many hats from fragrance trainer, evaluator, fragrance writer to marketer and consultant