Episode 80- On the Scent

“There is a type of person who starts to GLOW FROM WITHIN when talking about perfumery…”

-Pia Long, Excerpt from ‘Demo Accords’, featured in ‘On The Scent’ magazine, Issue 1 .

Jo Fairley is a celebrated writer, journalist, and one of the most influential voices shaping how we understand and talk about fragrance. As co‑founder of On The Scent magazine (and it’s inclusion in a burgeoning media empire), she has spent decades translating the invisible world of scent into stories that explore memory, culture, and the emotional power of perfume. Her award‑winning writing has helped build a bridge between the perfume industry and everyday readers, making the language of fragrance more accessible, expressive, and deeply human.

Alongside her work in scent journalism, Jo is also known for co‑founding Green & Black’s Organic Chocolate, a brand that reflects her instinct for storytelling, design, and thoughtful creation. Her entrepreneurial spirit and editorial eye come together in everything she builds, especially in her mission to cultivate community within the fragrance world.

In this episode, Jo shares her journey through perfume writing, the evolution of scent culture, and the magic behind creating a groundbreaking magazine dedicated to fragrance. It’s a conversation about creativity, connection, and the way scent helps us understand ourselves and the world around us.

Fragrances mentioned:
Shocking - Elsa Schiaparelli
Néroli Amara - Van Cleef & Arpels
Eau des Sens - Diptyque
Petitgrain - Perfumer H

Writing discussed:
On The Scent Magazine: Issue 1 (Digital Copy)

Find Jo and On The Scent Media:
Instagram:
@jofairley
@onthescentmedia

Website:
onthescentmedia.com

Theme music for the show was created by Raul Sanchez I Jorge. Check out his solo work on Wild Animal Records